Tuesday, December 9, 2008

Write Attention Getting Advertisements

The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die. All sales begin with advertisments. To build sales the ad must get the buyer to act. The ad writer must know what he or she wants the buyer to do.

All ads are written with a basic formula, which is:

1. Attract the attention of your prospect.

2. Interest your prospect in your product/service.

3. Cause your prospect to "desire" your product.

4. Demand "action" from the prospect.

Never forget the basic rules of copywriting.

If the ad isn't read, it won't generate a sale.

If the ad isn't seen it won't be read.

If the ad doesn't command the attention of the reader, it won't be seen!

Lastly, longer isn't always better. If you can say what you need to say with fewer words then do so. People are rushed these days and they don't have time to read a long and wordy advertisement.

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DeAnna Spencer is the editor/publisher of Prospecting and Presents.

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4 comments:

Research Writer said...

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James Kelly said...

You have shared the wonderful points here. Properly marketing your business is one of the most important responsibilities of owning a business. Sp today everyone is looking towards in finding the best advertising solutions online. The free advertising such as social networking sites also helps in driving traffic to your website.

aliah said...

Banner advertising is good way of reaching to your target market. your advertisement idea should be attention garbing. i like the points that you made, did get good idea about right advertisement.
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Seo Ninja said...

your article is this very helpful thanks for sharing..............:)

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